Mediasolutions
Grosvenor Business Tower Suite # 1207
Dubai
United Arab Emirates 500449
Phone: +971-4-367-1342
Client:Steigenberger Hotel
Date: November 2012

Launch Project

The Brief
Steigenberger Hotels AG is one of Europe's leading hotel companies. From its Head Office in Germany, the Steigenberger Group operates 111 hotels. Last year it was the Steigenberger brand that needed to gain visibility and brand itself during its launch into the large UAE hotel market. The hotel group partnered with Media Solutions Digital to expand their PR, digital presence and engagement, as well as general property awareness within the UAE.

The Challenge
Last year, Steigenberger expanded into the Middle East choosing Media Solutions as their digital marketing partner to gain visibility into the vibrant UAE hotel market. The hotel group partnered with Media Solutions Digital to expand their PR, digital, and property awareness.

To maximize the impact of Steigenberger Hotel Group during its launch phase into the UAE market, Media Solutions developed a full, measurable digital strategy in collaboration with our offline PR strategy. Our tailored approach used best practice techniques suited to the UAE market while still adhering to the social media guidelines set out by the Steigenberger HQ in Germany. Here we were tasked with taking German assets and converting them into local English & Arabic assets. We created new social platforms (Facebook, Twitter, Instagram, YouTube, and LinkedIn) to support the strategic approach we believed best suited their launch into the Middle East, with monthly content plans tailored to each platform in both English and Arabic. We provided full online reputation management, creation of google maps and tied in with internal strategic partners to ensure our goals were achieved on time.