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7 Things You Shouldn’t Do In Digital Marketing In 2016

We are all aware that digital marketing is a “must have” for today’s modern business. The digital age comes with a new set of problems, technologies, strategies, and opportunities businesses need to leverage in order to maintain a competitive edge. Luckily, Media Solutions is here to help you walk through the path to digital righteousness by providing you eager SMEs with what you shouldn’t do in today’s digital marketplace.

  1. Not developing a digital marketing strategy
    • You’d be surprised, but a number of our clients have problems developing a digital strategy for their business. Having a digital vision and beginning with the end result is the first step to online success. From here you can develop tactics and techniques to convert your target audience into loyal retentive customers.
  2. Overlooking the mobile space
    • The Mobile space is expanding at an alarming rate, and if you’re website, eDMs, and related online marketing assets aren’t responsive and optimized, you’ll be missing out on those $. Function at a mobile-first mindset.
  3. Denying SEO
    • Optimizing your SEO will work wonders for your business. It is the #1 rated digital marketing strategy and 85% of everything that happens in online starts with Google, Yahoo, Bing, etc. Use strategic key words and phrases both in your meta content, urls, and so forth.
  4. Overutilizing Social Media Channels
    • Yes, it’s important to utilize a social media strategy. However, when brands attempt to blanket the social media realm with their brand presence, we find these brands fall short. Why you may ask? Because social media takes as much time in strategic development as it does with your overall business strategy. From content creation, design development, publishing, ad targeting, and etc, each platform has a unique identity just like your target customers. If you go all out on each platform, you’ll be wasting precious time. We suggest choosing 3 platforms to leverage your strategy with a specific focus on where your target audience is situated.
  5. Not building internal links
    • Building internal links allows for better SEO development and get you the search rank you are looking for. According MOZ research, 99.2% of all top 50 results had at least one external link pointing to the website. Don’t conduct link building in a traditional light. Have a professional take a look at it to increase its efficiency.
  6. Avoiding Content Marketing
    • Content Marketing is the core to your digital strategy. Develop content on a weekly basis that is interesting and compelling to attract your target audience. It also helps with search rankings
  7. Having a limited marketing budget.
    • Applying a marketing budget is a must within today’s digital space. We know by experience that organic growth is difficult to come by. An allocated digital marketing budget and optimizing it through social and online channels will ensure your product gets in front of consumers when you want it.


Your digital footprint is an important asset that needs to be integrated strategically. At Media Solutions, we have a team of digital analysts at your disposal to help you build your digital strategy. Follow our guidelines or check out our Special Offer and let us help you build a strategic vision in the digital space.

Dane Hoy's picture
About the Author

Dane Hoy - Sales and Marketing Executive
Dane has 4 years of experience in Sales, Marketing, and Business Development ranging from startups to SMBs within a variety of industries, but mostly tech. He is passionate with regards to building businesses and brands from idea to minimal viable product and launching them into value craving markets.